Creating A Communications Strategy
Before you start, you'll need to define your audience (who
you're making it for), and your goals (what you want people
to know or do as a result of your efforts). Your
communications strategy will consist of the following parts:
-
A letter to the Minister of the Environment detailing why
your issue is important to the conservation of wildlife in
Madagascar. This letter should include the following points
to support the scientific basis for your campaign:
- Description of your species or group of species.
- Reasons its/their conservation is important
- How your genetic research has contributed to your understanding of your species.
- Threats your species faces
- A clear concise message aimed at your target audience.
- A press release.
- A plan for disseminating your message through media such as the following.
- Advertisements such as a poster, TV ad, print ad, t-shirt, bumper sticker, etc.
- Live performances such as a play for a traveling theater or original song.
- Community contests or festivals focusing on art, crafts, poetry, etc.
Examples of Successful Campaigns:
