Communicating Conservation
You've learned some of the many ways genetics can
contribute to conservation. It can help us determine
what kinds of species are out there and how rare they
are, inform how we designate reserves, and identify
which populations of organisms are most threatened.
Another critical part of conservation is getting people
to change their behavior in ways that reduce threats to
wildlife. Now that you've learned about some of the
amazing animals in Madagascar, you'll create something
to do just that, a communications strategy for
conservation.
What is a Communications Strategy?
A communications strategy outlines a series of different ways you can
convince people to change their behavior. For example, if you want to
teach the importance of flossing your teeth, you might do everything
from printing and distributing a series of ‘healthy teeth' posters to
creating a short radio piece to play between hit songs.
Your task is to develop a communications strategy to convince people in
Madagascar to take action around issues that affect freshwater fish,
lemurs, and/or tortoises.
Here are some examples of some issues you could address:
